Simon Ghanimian established his business in Los Angeles. When he first came to America, he wanted to pursue his dream for engineer. With the help of a relative, he started setting diamonds to earn his expenses. Simon G fell in love with the process and the artistry of jewelry-making. What he started as a hobby, became his passion to diamond jewelry. All of Simon G's metals are alloyed in house to ensure enduring hardiness and delicate bead work. All diamonds are set and inspected carefully under microscopes. He also sets pieces using patent technology to replicate an invisible setting for quality, security and protection for the diamonds. His attention to detail has renowned his accomplishment for fine bridal jewelry in the diamond industry.